2017-11-18-11-40-41 SEO Best Practices
seo best practices

SEO Best Practices

Take it from the best.  This list was provided to help you better understand how to optimize your webpages.

How to Edit Your Website

Search engine optimization (SEO) does not have to difficult! SEO is not a game. You simply want to generate quality text, photos and videos that search engines can gobble up and provide to their customers, who in turn become your customers.

Primary Topic: Ask yourself "What phrase do I want people to search for to find this page?"

The entire page should be written for that phrase, which is between two and five words. Relevancy is key to success.  If you want your page to float to the top of the results it has to be relevant to the topic.  If you write about "digital brochure software" but people are searching for "online catalog" they will not find you.  The solution is to use a secondary keyword phrase to grab people looking for the same topic but using different vocabulary.

Page Title

This is often referred to as the meta title because it is wrapped in meta tags like this: Digital Brochure Software

Here is what you need to know about HTML page titles:

  1. Max of 72 characters
  2. Minimum of four words.  The most important words should be first.  Do not use words like "About Us" or "services" in your title because nobody is searching for that.
  3. Use your primary keyword in the page title.
  4. Use a secondary keyword in the title and separate by hyphen  
  5. Example "Digital Brochure Software - Online Catalog Maker"



Page Description

Often called the meta description, your description is the short sentence that Google might display in your search results.  Follow these guidelines:

  1. Max of 165 characters.
  2. Place your primary keyword phrase first in the description and capitalize the first letter.  End the description with a period.  It should read as a sentence but it does not need to be grammatically correct.
  3. Every word in your Title should also exist in your Description.
  4. Example: "Our digital brochure software is the perfect online catalog maker."


Page Filename

The most undervalued SEO practice is naming your files with the words in your primary keyword phrase.  The filename is part of your URL.  The URL or URI is the domain name plus any folders followed by an optional filename.  A sample url is http://www.pinelakedesign.com/foldername/secondfoldername/my-file-name.htm

If anyone wanted to search for that sample page they would need to search words that match the domain name, folder names or file name to provide the best relevancy.

  1. Max of 72 characters.
  2. Should be identical to your title substituting hyphens for spaces
  3. Remove articles: the, an, a
  4. Remove the date from the url
  5. Example: "digital-brochure-software-online-catalog-builder.htm"


Page Content or Body Text

Don't think to hard, it doesn't have to perfect.  Just start typing.  You can always improve the piece later.  The most important part of adding pages, is simply making the page and saying something!

  • Write something interesting that people will find useful but remember to sprinkle in your primary and second keyword phrases identified in your page title.  Use the same keyword phrases in the exact same order as the page title once per two paragraphs of page copy.  For example, I can use my two page title keyword phrases in a couple sentences like this: "College recruiting is easier and more effective using digital brochure software rather than a standard open-source website CMS.  Online catalog makers allow high school students and their parents to customize the program brochures to fit their individual interests instead of viewing a generic brochure for everyone.  

  • If you do any keyword density analysis, limit your keywords to less 5.5% of the page text

  • Use bulleted lists to help people draw attention to anything truly important.  Bold your keyword phrases.

  • Every second or third paragraphs should have a text link in it, linking to another related page in your website.

  • Include a hyperlink at the beginning of the body in order to show prominence.

  • When linking to someone else's website, be sure to link directly to a related interior page instead of the generic homepage.  My digital brochure software page should only link to other websites talking about multichannel marketing or one to one marketing.  And when I link to those sites, I want to link directly to a case study about online marketing instead of their generic homepage would could discuss topics totally unrelated to my webpage.